Most companies today allow a degree of job rotation for career growth. TAS, which is essentially a developmental programme, is perhaps the only employment brand in Indian business that consciously recruits for lifelong mobility, across companies, industries and functions, in order to impart that macro view of business which is critical in preparing young professionals for greater challenges .

To grow and renew the Tata talent pool continuously, TAS recruits high-achieving young postgraduates from leading business schools each year and puts them through an intensive 1 5-month programme. The TAS also recruits some of the best talent from within the Tata Group through the TAS Inhouse R ecruitment Programme. The TAS Inhouse Recruitment Programme is supported and encouraged by all Tata companies as a way to provide their young talent greater ch allenges and a career offering group wide opportunities for professional growth. The TAS manager has as his or her career canvas India's largest business house, with the widest range of industries and functions around which to plan and build a lifetime career of professional and personal growth. The TAS recruitment process at camp uses strives to associate the Tata brand with values such as integrity, excellence and nation building, while highlighting the group's entrepreneurial spirit.

TAS has been recast in recent years, with an increased focus on facilitating mobility across group companies. Over the past three years, concentrated communication, consistent engagement and competitive compensation packages have helped TAS regain and strengthen its position as an attractive empl oyment destination for top talent.

The programme's one-year training module, renamed 'group orientation and learning' (GOAL), emphasises structured orientation through classroom inputs and field visits. It builds TAS trainees' perspective on the seven core sectors of the Tata Group, its current and future challenges, and its drive to become a truly global organisation.

The training module consists of four cross-functional, cross-business and cross-located assignments. These include three business stints of 15 weeks duration in sales and marketing, manufacturing and operations, and corporate strategy, finance and human resources. A seven-week rural assignment exposes the trainees to community work and rural India, helping instil in them a true picture of th e life of ordinary Indians.